Chloride Electrical Storage Company was started in 1891. The company was originally registered as Chloride Electrical Storage Syndicate on December 12, 1891.[1] It was formed in a deal between the Electric Storage Battery Company (E.S.B. Co.) of New Jersey and the United Gas Improvement Company based in Pennsylvania and John A. E. Hickson to expand outside the USA using patents and "applications" assigned by the parent companies. [1]
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Until 1914-1918 most of the demand was for large stationary batteries "used in generating stations and for domestic lighting installations". [1] New and growing demand came for batteries on submarines, and after the World War I the company's batteries were used for lighting and starting motors, and for accumulators for radio receiving sets. [1]
The company made numerous acquisitions and gained control of alkaline battery and lead-acid battery manufacturing and became "a leading supplier of automotive and traction batteries".[1]
The company supplied Indian Railways, Ford, Rolls Royce and Vauxhall. Demand increased during World War II.[1]